NXT creatives

Eilish MacKay Victoria

University of Dundee - Duncan of Jordanstone College of Art and Design

Miniature abstracted installation with waxed cotton

Working in collaboration with Halley Stevensons waxed cotton company in Dundee, Eilish MacKay Victoria created a temporary landscape installation to act as a starting point for a new contemporary art direction for the Halley Stevensons brand. The project touched upon themes of Scottish landscape, culture and identity, and addresses positive publicity around the Scottish referendum in an abstract and bi-partisan way. From the BDes [Hons]Interior and Environmental Design Programme at Duncan of Jordanstone College of Art and Design, her work explores site specific temporary installation strategies for advertising and branding a business through an art medium and to explore the boundaries between them.