Do you need to demonstrate the impact of your work? Are you curious to know what effect it has on people’s lives, and how the daily activities of your museum, library or archive contribute to create that change? Are you looking for tools to help you measure it?

Europeana has released a manual that explains how the cultural heritage sector can increase the change it brings about in people's lives by learning how to manage its impact. This step requests the development of a common language that makes possible the expression of a critical contribution to society.

The playbook intends to identify the positive effects that a cultural heritage can generate through a particular approach divided into six steps, each one focused on a clear goal and outcome.